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Vera Forms License Partnership with Ellison First Asia on Bedding


Posted on February 22, 2012 by HFN Staff

ATLANTA-Vera Co., the lifestyle brand based on the designs of artist Vera Neumann, has signed a license agreement with Ellison First Asia for a collection of fashion bedding.

The line will include top-of-the-bed products, decorative pillows, sheets, quilts and throws. It will be launched to the trade early this year. The agreement is one of three new licenses to be introduced by Vera, with the others being with Elegant Home, a producer of candles and room fragrances, and VPI Packaging, a manufacturer of cosmetic bags and travel accessories.

Vera has had a long-standing license with Bardwil for a collection of bath ensembles.