Surtex Seminars Address the Future of Retail, Impact of Color

       

       

WHITE PLAINS, N.Y.–Charting the future for retail and mastering the language of color will be addressed in two seminars offered during Surtex, which will be held May 19-21 at the Jacob K. Javits Convention Center here.

Mike Tesler, founding partner of consultancy Retail Concepts, will discuss how the move to private label, the battle between big box and specialty retailers, and e-commerce impact design, product manufacture and distribution decisions in “The Future of Retail: Attitudes, Trends and Hardcore Facts” at the annual B to B marketplace on Tuesday, May 21 at 10 a.m.

Keith  Recker, color strategist of Pantone, will explore the power of color to differentiate a product or brand, in his talk, “Design Leadership: Developing Winning Color Strategies in a Global Marketplace,” on Tuesday, May 21 at 1 p.m.

“Designers, manufacturers and retailers attend Surtex to take the pulse of the marketplace and ensure their artwork and products accurately capture consumer mindsets and wants. As the retail landscape changes, designers must respond to meet the needs of manufacturers. Plus, the integration of color into the design, manufacture and packaging process is key to successful sales. Tesler and Recker will present timely and essential information for all designers, artists, manufacturers and retailers active in the licensing and sale of original design,” said Penny Sikalis, vice president of GLM, which owns and operates Surtex, and manager of the show.