Surtex to Mark 25th Anniversary in 2011
WHITE PLAINS, N.Y.-The next Surtex trade show, scheduled for May 15-17, will mark the show's 25th anniversary.
To mark the occasion, GLM, the show's owner and manager, is bringing on-trending branding colors for the show. From now on, said a GLM statement, Surtex's brand colors will change for every show, to reflect current color trends.
For next year's show, the branding colors will be lime-sorbet green and sun-baked orange. These will be carried through all Surtex 2011 representations, before, during and after the show, including collateral advertising, social media, on-site signage and the environment of the show site, the Jacob K. Javits Convention Center in New York.