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Standefer Joins Loloi to Head Expanding Pillow Line


Posted on February 3, 2014 by HFN Staff

Sandra StandeferSandra Standefer

DALLAS-Sandra Standefer has been hired as Loloi's director of textiles, a new position, to oversee sales and operations of the company's textiles categories, including the growing decorative pillow line. Reporting to Amir Loloi, CEO, she will also support Loloi with branding and showroom events and help plan and coordinate Loloi's presence at market.

Standefer has more than two decades of industry experience, and was most recently vice president of marketing at HFI Brands, where she launched and directed the marketing and brand development efforts for HFI Brands as well as for each brand company it represented, including Lilly Pulitzer Home, Barclay Butera Lifestyle, Hotel Maison and Peoploungers.

Previous positions include holding various marketing roles at The Home Company, where she was twice recognized with the ARTS Award for Accessory Merchandising, and as brand manager for Barbara Barry Realized by Henredon, Barry's launch of home furnishings and decorative accessories at Henredon.

"Sandra is a dynamic and innovative merchandiser with an in-depth knowledge of home furnishings marketing," Loloi said. "We are encouraged to see the success and growth of our line of pillows, and feel very lucky to have Sandra on board as part of the Loloi team." The company recently added 55 new pillow designs to its line, bringing the total to more than 200.