The new ensembles expand on the Court of Versailles’ elegant design orientation, but are less opulent than past looks. Thé Imperiale features a centerpiece tea leaf in crewel embroidery on a tone-on-tone berry ground, combined with the Ormolu sheet collection, a cotton sateen with a silk-like hand and a baroque design. Belle De Jour is a dramatic floral printed on a regimented stripe. Noblesse Oblige is a red floral jacquard, combined with a sheet that depicts a floral stripe reminiscent of men’s shirting.
The new packaging features the Court of Versailles logo on a band with a black gloss ground, designed to show “as much crest as product,” said Edward Cardimona, chief creative officer of Springs. Pricing for the three new ensembles is slated for $269.99 to $349.99 for a queen-size duvet cover, and $89.99 for a queen-size sheet.
Joe Granger, president of Springs Branded Business unit, said the new ensembles will target high-end department stores and high-end specialty stores. “We want to establish Court of Versailles at the luxury level,” Granger said.