Sleep Studio Tabs Veitch to Head Sales

Will Veitch

Will Veitch

NEW YORK-Will Veitch has joined Sleep Studio as its vice president of sales, a new position for the bedding manufacturer.

Veitch has assumed responsibility over the company’s sales activities, with a particular focus on reinforcing Sleep Studio’s growth track. He reports to Michael Rothbard, the company’s president, and Chris Ann Ernst, vice president.

“Adding Will to the team will allow us to continue the high rate of growth that we’ve experienced over the last few years,” Ernst said. “With his help, we expect to broaden our base of business so we can maximize all the advanced technologies we have to offer.”

Veitch is a veteran of more than 20 years in sales of sleep products. He previously held sales and marketing positions with Sealy, Latex International and Kingsdown.