Sleep Innovation Enters Categories with New Brand

       

       

WEST LONG BRANCH, N.J.–Sleep Innovations has launched a new brand, Comfort Co., a high-end line of memory foam products for use outside the bedroom.

The new line includes kitchen and bath mats, memory foam ottomans and indoor/outdoor furniture and accessories. The newest addition to the line are Comfort Co. anti-fatigue kitchen mats with anti-skid bottoms to prevent slips. They are available in four styles that vary in size and thickness and can be customized to any kitchen decor.

“The launch of Comfort Co. gives consumers the opportunity to outfit every room of the home with a range of comfort products that deliver relaxation and rejuvenation,” said Michael Thompson, president and CEO, in a statement.