Scheps Joins Sinomax as Senior VP

Lonnie Scheps

Lonnie Scheps

HOUSTON–Sinomax-USA has named Lonnie Scheps senior vice president, a new position for the manufacturer of bedding and memory-foam sleep products.

Scheps has assumed charge over the company’s sales organization, and reports directly to Frank Chen, president and CEO. Sinomax produces bed pillows, mattresses and mattress toppers, which it markets in North America and Europe.

Before joining Sinomax, Scheps was senior vice president of Hudson Industries. He has also held management positions with Decorite and Carpenter Co., where he launched the company’s consumer division.