Revman Teams with Teen Vogue on Bedding Line
Ad for Revman's Teen Vogue line
NEW YORK-Revman International and Teen Vogue magazine have partnered to create a licensed line of Teen Vogue-branded bed ensembles.
Revman will unveil the spring 2015 bedding collection during next month's New York Home Fashions Market. According to a joint statement from Revman and Teen Vogue, the line features designs "inspired by the most current fashion trends" and created in collaboration with the Teen Vogue editors.
These designs are characterized by modern florals, dots, stripes, colorful textures and dip-dye techniques. Embroidery details and applique decorative accessories round out these looks, according to the statement.
Richard Roman, Revman's president and CEO, said Teen Vogue's media resources "guarantee great exposure directly to the target customer for the brand." The bedding is currently being promoted in print advertisements in the magazine, slide shows on teenvogue.com and targeted e-blasts on social-media platforms including Facebook, Twitter and others.
The Teen Vogue brand has taken a place alongside Revman's other brands, which include Laura Ashley, Nautica, Marimekko, Tommy Bahama, Steve Madden, Wedgwood, Candice Olson and Kevin O'Brien, among others.