Ralph Lauren, Sferra Partner on Upper-End, Hospitality Line

       

       

NEW YORK—Ralph Lauren Home has signed an exclusive license agreement with Sferra Bros. for a collection of bed and bath linens for upper-end retailers and upscale hospitality, resort and spa customers worldwide.

The agreement marks the first time Ralph Lauren Home linens will be available to upper-end retailers and the hospitality trade. Included in the collection will be bedding, bath and table linens that will be distributed through Ralph Lauren stores, specialty stores, high-end department stores and online, according to a joint statement from ßRalph Lauren and Sferra.

According to a Ralph Lauren Home spokeswoman, orders will be taken on the hospitality portion at the International Hotel/Motel + Restaurant Show later this month, and the goods will be made to order for each property on a project-by-project basis. The upper-end home line will be introduced at the New York International Gift Fair in January and ship in February. Sferra will be an exhibitor at both shows.

The spokeswoman added that this license does not affect the Ralph Lauren license with WestPoint Home, which encompasses decorative and basic bedding.

In the statement, Frank Guzzetta, president of Ralph Lauren Home, described Sferra as “a world-class company that has a genuine understanding of our brand and the luxury market.”