NEW YORK-Qi, the home products division of Quinn Apparel, will change its label to Quinn Home as part of a company-wide rebranding strategy.
The brand will still offer throws, blankets, pillows, baby products and loungewear, as it did under Qi. Jean Kolloff, Quinn’s president, said, “As Qi, we were known primarily for women’s apparel. But now we have the opportunity to communicate our message to a broader audience, including the home and men’s markets.”
This coming season, Quinn Home will be adding king-sized cashmere bed blankets to its product line, along with swatch books that will showcase the styles available year-round. The swatch books will be available for purchase in late August and will cost about $200.
Quinn Home is available at specialty retailers nationwide, as well as at the brand’s brick-and-mortar locations and on quinnshop.com.