Pollack Named to Head Merchandising at Martha Stewart Living Omnimedia

Patsy Pollack

Patsy Pollack

NEW YORK–Patsy Pollack has been promoted to senior executive vice president of Martha Stewart Living Omnimedia, responsible for all of the company’s merchandising initiatives.

Pollack reports directly to Lisa Gersh, who has been appointed president and chief operating officer. An MSLO statement said Gersh will be responsible for all of the company’s day-to-day operations when she assumes her new post on June 6, and will report to Charles Koppelman, executive chairman and principal executive officer. It’s also anticipated that Gersh will become MSLO’s CEO within 12 to 20 months, and will soon join the board of directors, the statement said. Most recently, Gersh was president of strategic initiatives at NBC. Prior to this, she served as managing director and CEO of NBC’s The Weather Channel Cos.

Pollack succeeds Robin Marino, who was president and CEO of merchandising and who has left MSLO to pursue a new opportunity, according to a company statement.

Pollack joined MSLO in August 2008. She has overseen the Martha Stewart Living line of home-improvement products at The Home Depot, and the Martha Stewart Collection, which is an exclusive for Macy’s. Prior to joining MSLO, Pollack served as CEO of Donna Karan Home and president of Calvin Klein Home, the latter which she helped to launch in 1995.