Pacific Coast Feather to Build N.C. Facility; Promotes Rife

Pacific Coast FeatherSEATTLE-Pacific Coast Feather (PCFC) said it will build a new mattress pad factory in Gastonia, N.C., to replace one in Wayne, Neb., which had been destroyed by a tornado on Oct. 4.

The company also announced that Brett Rife, a 14-year Pacific Coast Feather veteran, has been promoted to the newly created position of vice president of sales-international hospitality.
Pacific Coast Feather said it identified a suitable facility in Gastonia after a two-month search. The location has some existing mattress pad equipment that will enable it to meet “urgent manufacturing needs.” Pacific Coast Feather has entered into an agreement to purchase the building and the land, a transaction that is expected to close by the middle of January, and will then begin moving new equipment into the location.

“While the company’s customers have been very understanding and cooperative,” Pacific Coast Feather said, “they have clear expectations about when PCFC must begin shipping mattress pads again to have a chance of retaining business into next season.” The company said it must have a facility in place by February and must begin manufacturing pads again by March.

Rife, who was previously director of international hospitality sales, will continue to report to Tim Keegan, senior vice president of worldwide sales, in his new role. He joined the company in 1999, and two years later was named to its hospitality sales team. Since then, he has held the positions of project training manager, sales representative, hospitality key account sales manager and then director of international hospitality sales.