NYNow365 Generates 10,500 Leads

NYNow 365WHITE PLAINS, N.Y.-NYNow365, the image-based online directory for GLM’s NY Now trade show, has generated 10,500 leads between buyers and suppliers since its launch 10 months ago, according to a GLM statement.

Designed to promote and enhance NY Now, the site now has more than 58,000 products from almost 1,500 NY Now exhibitors. To date, the statement said, 24,867 retailers have registered on NYNow365 to source products and to “like” and “pin” product information to their own product boards for future reference. Site users can also request more information from the exhibitors, create “walking lists” to use at the show and save favorites from their own collection of image boards.

Products from more than 20 categories—including contemporary design, home textiles, handcrafts, gourmet housewares, decorative accessories, personal care and wellness, and home furnishings—are displayed on NYNow365.

Christian Falkenberg, GLM senior vice president and director of NY Now, said, “Use of NYNow365 has evolved from its start as a retailers’ sourcing portal to become an active lead-generation site for suppliers.”