NY Now to Offer Five-Day Seminar Program

NY NowWHITE PLAINS, N.Y.-This summer’s NY Now will include a five-day series of educational sessions, designed to complement the show’s four product collections: Handmade, Home, Lifestyle and New!

The Handmade track will offer five “Power Hour” sessions hosted by Craft Retailers & Artists for Tomorrow (CRAFT), which will cover social media, blogging, content marketing and email marketing. On Aug. 18, Metropolis magazine will moderate a panel session on “The Maker Movement—Forging a New Paradigm.” In addition, as part of Artisan Resource, the show that runs concurrently with NY Now, “Importing 101” sessions will be presented daily at Pier 94 of the Passenger Ship Terminal in New York City, Artisan Resource’s venue and one of NY Now’s venues, along with the Jacob K. Javits Convention Center.

Within the Home track, Accessories Resource Team (ART) will present “Retail Layout—The Secret To Stronger Sales” on Aug. 17. The International Furnishings & Design Association will host “Color Forecast: 2014 and Beyond” on Aug. 18. The Fashion Group International will continue its “Frontliner Series” with “Designing Lifestyle,” sponsored by Traditional Home magazine, on Aug. 19.

For the Lifestyle track, the Day Spa Association will present a “Spa-tacular” exhibit floor tour on Aug. 17, featuring products and suppliers for spa retailers. Specialty Retail Report will host “Start, Grow Or Expand Your Business with a Pop Up Shop,” also on Aug. 17. The Gift & Home Trade Association’s Industry Summit will offer “Embracing the New Normal: An Environment Rich in Possibilities,” a roundtable discussion scheduled for Aug. 18 and a precursor to the association’s 2014 conference in November.

The New! track’s seminars will explore new ideas, strategic insights and business building. On Aug. 16-17, NY Now, Giftware News and Baby & Kids will present “Keeping It Fresh: Tips to Engage Customers, Excite Staff and Increase Sales.” The Museum Store Association will host “Planning with Intention: Thinking Strategically About Your Store’s Future” on Aug. 17. Gift Shop magazine will offer “Year-Round Retail Events To Drive Traffic & Boost Sales” on Aug. 18. IRCE Focus will present a two-day series on Aug. 18-19, titled “7 Ways to Out-Ninja Amazon” and “Hit Your Holiday Sales Goals with Targeted Email Marketing.”