NY Now to Debut Maker Project

NY NowWHITE PLAINS, N.Y.–A new three-pronged initiative, connected with the nation’s growing “Maker Movement,” will debut at the summer edition of NY Now, the Market for Home + Lifestyle.

NY Now’s “Maker Project” will include showcases of individual makers and their products, a four-part seminar program addressing the movement’s evolution, impact and opportunities and exclusive free access to a special “NYC Maker 100” exhibit at New York City’s MAD (Museum of Arts and Design).

“NY Now has been a long-standing supporter of makers and their wholesale efforts, through our Handmade Collection on a broad scale, as well as our specific ‘incubator’ efforts which include A+ The Young Designers’ Platform at Accent on Design,  Handmade Designer Maker’s Emerging Makers and Artisan Resource’s Market Incubator Program,” said Christian Falkenberg, NY Now director and senior vice president. “This summer, we’re extending our support of individual makers through this new initiative, which not only showcases products but also educates market participants about the movement’s origins, its evolution and its importance to our industry.”

The largest element of the Maker Project is the debut of a new Etsy Wholesale pavilion, featuring Etsy Wholesale Sellers and their products across the spectrum of home and lifestyle merchandise, in nearly 2,000 net square feet of exhibit space in the Javits Connector.  Etsy Wholesale is an online platform that allows retailers to connect and transact directly with emerging independent designers.  In addition to an exhibition of products, a series of in-booth presentations will augment the commercial activity.

In connection with this focus on makers and their products, NY NOW will host four seminars connected with the Maker Movement during the summer market. On Sunday, Aug. 17, “Modern-Day Matchmaking:  Technology & Tools for the 21st Century” will explore the current tools and technology that connect ideas with action—such as crowd-funding, co-working spaces, and start-up incubators—and the digital technology that enables single individuals to design, develop and deliver items that are customizable and unique.

On Monday, Aug. 18,  “Knock-Out Knock-Offs: Design Integrity in the Internet Age” will explore ethical questions surrounding original design, plagiarism, intellectual property and the creative process of design. Susan Szenasy, publisher/editor in chief of Metropolis, will moderate “The Maker Movement – Forging A New Paradigm,” on Monday, Aug. 18. On Tuesday, Aug. 19, Jules Pieri, founder and CEO of The Grommet will present “Entrepreneurship & Lessons Learned from the Start-Up Trenches.”

The summer 2014 edition of NY Now, the Market for Home + Lifestyle, will run Saturday, Aug. 16, through Wednesday, Aug. 20, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94.