WHITE PLAINS, N.Y.–The New York International Gift Fair has successfully concluded its month-long “Like for Life” Facebook campaign, according to show owner and operator GLM. The campaign benefitted Gift for Life, the gift, stationery and home décor industries’ sole charitable organization.
Throughout the month of August, GLM pledged to donate $1 to Gift for Life for each Facebook user who “liked” the NYIGF Facebook page, with a $1,000 fundraising goal for the campaign launch. Proceeds raised through Gift for Life benefit DIFFA (Design Industries Foundation Fighting AIDS), whose mission is to eradicate the AIDS pandemic in the United States.
“Like for Life offered us a unique opportunity to widen the NYIGF online audience, while also benefitting an industry cause,” said Dorothy Belshaw, NYIGF director and GLM senior vice president. “We hope that our piloting of this new Gift For Life fundraiser will encourage others in the gift, home and lifestyle industry to undertake similar efforts.”
NYIGF has committed to run another “Like for Life” campaign in advance of the winter 2012 market, and is encouraging other industry buyers and suppliers to launch their own “Like for Life” fundraising initiatives.