NY Gift Fair Offers Market Readiness Seminars

       

       

WHITE PLAINS, N.Y.-Beginning in April, a monthly series of free market readiness webinars that address marketing and selling strategies, tradeshow operations and lead follow-up will be offered to New York International Gift Fair exhibitors.

Produced jointly by NYIGF and Right Angle Strategies, a business strategy and coaching consultancy, the series includes four pre-show webinars, one post-show webinar, and free, 15-minute business consultations during NYIGF.

 “NYIGF’s Market Readiness sessions provide valuable information and action plans for exhibitors,” said Christian Falkenberg, NYIGF manager and GLM vice president. “The companies with the most success at market begin their work before market, and continue well after the event is over.”