Now is the Time

The winter NY Now show is set for kickoff

By David Gill

NY Now

Part of the textiles section of NY Now from last August’s show.
Preregistration has made a significant gain for this month’s show.

Neither snow nor rain nor sleet nor the Super Bowl is expected to stay attendees at this month’s NY Now show from the completion of their appointed rounds.

The show will take place from Feb. 1-6 at its traditional venues: the Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94, both in New York City. The Super Bowl, which is scheduled for Feb. 2 at MetLife Stadium in nearby East Rutherford, N.J., and predictions of rocky weather during the show’s run had given rise to concerns about attendance at the show, which will be its second occurrence since GLM, its owner and manager, reformatted the New York International Gift Fair into NY Now.

Not to worry. According to a GLM statement issued on Jan. 10, preregistration for NY Now was ahead by 11 percent from last year’s show. More than 31,000 individuals representing 22,000 companies from the United States and around the world plan to attend the show. Christian Falkenberg, GLM senior vice president and NY Now’s director, said the company expected several thousand more attendees to preregister in the weeks leading up to the show.

On a geographic basis, NY Now has become solidly established as a global trade show. There are preregistrants from all 50 states and more than 50 countries. “One in every three winter 2014 market preregistrants are from outside the region, making NY Now a national market as well as an international marketplace,” Falkenberg said.

Falkenberg identified Canada as the largest source of international preregistrants. South America, Asia and Europe will also be well represented, he said.

Both NY Now and Home Textiles Market Week, the latter of which takes place primarily at the 230 Fifth Ave. and 7 W New York showroom buildings, have continued to welcome first-time exhibitors. In home textiles alone, NY Now will host 11 newcomers, which will debut in the show’s Home Collection. The 230 Fifth Ave. building will have five new home textiles showrooms ready to open their doors for the market.

One of the newcomers to 230 Fifth is Sferra Fine Linens, whose show space will be in room 1912. “We’re very excited about the NY Now show,” said Steve Schneider, Sferra’s president.

To mark the showroom’s opening, Sferra is pulling out a lot of stops in terms of new products. “Our latest bed linen offerings include jacquards, voile, quilts, matelassés (one that’s a cotton/silk blend) and the expansion of our world-exclusive line of Sferra Giza bedding,” Schneider said. “We look forward to another strong showing.”

Matouk, a long-time exhibitor at the show, is also coming out with some significant introductions. “Historically, the January show is a big show for us as we typically introduce new prints to our Lulu DK for Matouk line,” said George Matouk, the company’s president.

But Matouk isn’t stopping there. “This season, we are coming out with some exceptional additions to our core product line as well, including two new styles on a beautiful and lightweight 100 percent linen that’s woven in Italy,” Matouk said.