New HGTV Brand to Include Bedding and Flooring

       

       

KNOXVILLE, Tenn.—HGTV has debuted its HGTV Home Lifestyle brand, which will include a fashion-bedding collection produced in partnership with Victoria Classics, and a collection of carpet, hardwood flooring, laminate flooring and area rugs from Shaw.

A line of paints from Sherwin-Williams will also be part of the brand. The entire line is slated to appear in 3,000 stores nationwide by June, according to an HGTV statement.

HGTV said the new brand “will further leverage HGTV’s expertise and extend its popularity with consumers from television