Market Madness

Safavieh The Verona decorative pillow uses a photo-realistic image of the city on organic cotton. safavieh.com

Safavieh The Verona decorative pillow uses a photo-realistic image of the city on organic cotton. safavieh.com

The New York Home Fashions market produced a variety of new and innovative product collections, which vendors hope will adorn retail shelves in the coming months.

Two anniversaries provided some of the market’s flavor. WestPoint Home marked its 200th anniversary (the company was founded as J.P. Stevens in 1813) with the relaunch of its Martex brand and the reintroduction of Collier Campbell—once one of its highlight collections. Pendleton Woolen Mills celebrated its 150th anniversary with the launch of the Thos. Kay line of blankets, throws, gift candles and camp stools, named after the man who founded the firm in 1863.

The market took a tech-y turn with The Northwest Co.’s unveiling of the BoostAR application, which provides an augmented-reality experience with the company’s merchandise. Some of the most prominent new licenses were from Alok, with its decorative bedding and bath line with model/celebrity Iman and its bath collection with Trina Turk; Pacific Coast Feather’s launch of its basic-bedding line with the Hotel Ritz-Carlton; and Revman’s debut of its bedding line licensed with designer Kevin O’Brien.

The Textiles Building at 295 Fifth Ave. gave market week some added pizzazz with new features as part of the efforts of its CEO, Lou Lombardi, to refurbish the building. Among these were its enlarged Buyers Lounge, which included more tables and furniture, several television monitors and both hot and cold food throughout the week.

 

For further coverage of the market go to http://hfnmag.com/product-gallery/2680