NEW YORK–Finnish design house Marimekko said it will open a shop-within-a-shop in Crate and Barrel’s Soho store here.
The 1,750-square-foot shop, to open in October, is part of what the company said is a plan for a stronger presence in the United States. It will open a showroom in New York later this month.
Marimekko also announced that it will found a new subsidiary in the U.S. to manage and develop the local operations in collaboration with the brand management firm C2Group.
“In the long run, Marimekko’s objective is to expand the distribution of its products in the U.S. through high-end department and specialty stores as well as by increasing the number of Marimekko stores,” the company said in a statement.
Marimekko and Crate and Barrel are also exploring further opportunities for collaboration, including additional U.S. shop-in-shops and e-commerce, according to the statement.