Louisville Bedding Partners with La-Z-Boy on Basic Bedding

       

       

LOUISVILLE, Ky.–Louisville Bedding has reached an agreement with La-Z-Boy for a licensed collection of basic bedding, which it will debut at next month’s New York Home Fashions Market.

The line includes bed pillows, mattress pads, sheets and comforters. According to a Louisville Bedding statement, pricing and fabrication for the line are similar to other offerings in these product categories. The La-Z-Boy collection is being positioned as “comfortable, affordable luxury.”

The retail targets for the line encompass department stores, furniture stores and mid-tier mass merchants, Louisville Bedding said.