Loftex Extends Natori License with N Natori Collection

       

       

NEW YORK–Loftex will present its new N Natori collection of bath towels at the New York Home Fashions Market in March.

The new grouping of 12 solid-color bath towels and one allover, two-color woven called Shoji is made with Loftwist, a trademarked Loftex patterned-yarn process which maximizes the rich and plush feeling of cotton while enhancing their absorbency, according to a statement from The Natori Co. N Natori—along with Josie Natori, Natori and Josie by Natori—is one of the company’s brands for ready-to-wear, lingerie, sleepwear, bath, home textiles and accessories, fragrances and eyewear offered by the company founded by designer Josie Natori. Gretchen Dale, Loftex’s chief operating officer, said the new line is intended “to bring Josie’s color and design esthetic to a broader range of consumers.”

Pricing for the collection’s 30-by-54-inch bath towels is slated at $16.99. The collection is scheduled to reach retailers this coming August.