Latex International to Acquire Full Ownership of Pure LatexBLISS

       

       

SHELTON, Conn.-Latex International, which purchased a 51 percent stake in Pure LatexBLISS last year, has signed a letter of intent to acquire the remainder of the marketer of mattresses, bed pillows and mattress toppers.

Terms of the deal, which was expected to close at about this time, were not disclosed in a Latex International statement. Pure LatexBLISS will thus become a wholly owned subsidiary under Latex International. Kurt Ling and Joe Hunt, co-founders of Pure LatexBLISS, will remain involved in the management of the brand.

Latex International will transition its Rejuvenite line of talalay latex pillows to the Pure LatexBLISS brand as part of its efforts to position the brand for future growth. Dave Fisher, president and CEO of Latex International, said that, aside from adding to the company’s brand portfolio, the acquisition is a means to propel latex to the forefront of the specialty-sleep category.