LOS ANGELES–L.A. Mart has named Jennifer Mascari its new director of marketing.
Mascari joined the L.A. team on May 1st and will direct the execution of strategic marketing and communications initiatives, media relations and steward the forward thrust of L.A. Mart and L.A. Mart Design Center, the company said. Mascari also is charged with continuing the momentum created by the renaming of the gift & home markets now known as GALLA, Give and Live LA. She succeeds Trisha Schultz, who has taken a position outside of the industry.
Mascari has more than a decade of experience in business development, marketing and strategic partnerships, according to the L.A. Mart. She has worked with national brands in devising strategies for new product launches, created successful marketing and online advertising campaigns.
“We’re thrilled to have Jennifer join our team,” said Frank Joens, senior vice president, general manager at the L.A. Mart. “She brings a wealth of marketing experience, including developing marketing strategies, launching new products, leading new business initiatives and creating experiential events. She is joining us during this amazing growth spurt and at a perfect time to help us celebrate the building’s 55th anniversary.”