Keeco Partners with New York Botanical Garden on Textiles Line
NEW YORK-Keeco has reached a license agreement with the New York Botanical Garden for a collection of bedding and bath products branded under the New York Botanical Garden name.
The initial launch will encompass bed linens such as quilts, duvets and comforter sets with coordinating decorative pillows. Keeco will debut the line during the upcoming New York Home Fashions Market here, at its showroom in room 820 of 295 Fifth Ave. The collection will be available at retail beginning in spring 2014.
A joint statement from the two companies said the line draws its design inspiration from the garden's collection of original botanical artwork. Mariam Shariati, Keeco's vice president of design and product development, said, "The New York Botanical Garden's archives inspired us to develop a collection with rich and authentic colors that are derived from nature."