LOS ANGELES-PHR L.A. Mart has named Frank Joens as its senior vice president and general manager.
Joens’ appointment marks his return to the trade-show building, where he began his career with MMPI, then the building’s owner, in 2001 as director of marketing. Two years later, he was promoted to director of leasing, and in 2007 was named vice president of leasing. In 2009, Joens became vice president of sales of the California Gift Show.
In his new post, Joens is responsible for the management of all leasing, sales, marketing and operations for Gift & Home and Design at the L.A. Mart. He reports to Ava Bromberg, senior vice president of PHR L.A. Mart, and succeeds Mark Furlet, who left as vice president and general manager in April to become senior vice president/leasing for AmericasMart Atlanta’s Building One home category permanent showrooms.