Invista Launches Dacron Fiber-Quality Seal
NEW YORK-Invista has introduced the Dacron fiber-quality seal at this week's New York Home Fashions Market.
The new seal will be featured on packaging of bedding with Dacron-branded fiber fill. According to an Invista statement, it will be used as an endorsement of fiber-fill brands such as Dacron Comforel, Dacron Performa and Dacron DuraLife. The seal also includes taglines such as "Trust What's Inside" and "It Just Feels Good."
To create awareness for the seal, Invista has arranged for a fleet of vintage cars featuring the seal to drive around New York City this week. The cars will stop at manufacturers' showrooms, morning television shows, hotels and New York City landmarks.