NEW YORK-Iconix Brand Group and Reliance Brands Limited, part of Reliance Industries Group, have completed the formation of their joint-venture company in India, Iconix India.
As announced in February, the joint venture will own the fashion and home brands from Iconix’s portfolio for the Indian territory. Based in Mumbai, the joint venture will follow the business model of Iconix in North America, which focuses on growing royalty revenue through existing and new license agreements with both manufacturers and retailers, along with providing marketing and brand-management services.
This is the most recent of Iconix’s global partnerships. The company has formed similar ventures in Greater China, Europe and Latin America.