UPPER SADDLE RIVER, N.J.–Hunter Douglas said its brand of window coverings will no longer be sold through the Internet channel in the United States or Canada, effective June 1.
The company’s products are sold through a network of independent dealers throughout North America, with the support of local fabrication companies in the markets these dealers serve. In a Hunter Douglas statement, Marv Hopkins, president and chief executive officer, said the company believes consumers are best served by purchasing from dealers “who understand and appreciate our custom products, and consistently provide professional service and full support to their customers.
“By discontinuing Internet sales, we will lose some business in the near term,” Hopkins said. “We are confident, however, that this policy will further our goal of preserving and enhancing the image, value and reputation of the Hunter Douglas brand, and will also lead to greater sales through our aligned dealer network over the longer term.”
The company added that its Web site, hunterdouglas.com, will continue to direct consumers to Hunter Douglas dealers in their local areas.