Home Source Licenses with Coke for Beach Towels
ATLANTA-Home Source International has reached an agreement with Coca-Cola for a line of beach towels branded with the iconic soft-drink maker.
The collection will be debuted at next week's New York Home Fashions Market. They are designed with images from Coca-Cola advertisements, and feature a reverse yarn-dyed back for "an extra pop of color," according to a Home Source statement. They measure 40-by-70 inches.
Keith Sorgeloos, Home Source's president and CEO, said the alliance with Coca-Cola "is the perfect fit for two key Atlanta-based companies to provide an exciting quality product to the market, thus allowing the many Coca-Cola consumers the opportunity to further enhance their collection of Coca-Cola products."