NEW YORK–Hearst Magazines and HGTV are partnering to test a new magazine this fall, called HGTV Magazine. Sara Peterson, the former editor of Coastal Living, is the editor-in-chief of the new publication, which will cover the themes covered on the home and gardening cable channel, as well as go beyond what is featured on the network.
“We’re pleased to be testing this new magazine in the market, once again partnering with Scripps Networks,” said David Carey, president, Hearst Magazines. “Our first joint venture, Food Network Magazine, is currently the number-one selling food magazine on newsstands. Hearst is known for its successful partnerships and HGTV’s enormous fan base and rich lifestyle content dovetails well with our expertise at delivering entertaining and compelling content.”
“We’re encouraged by the enormously positive response Hearst and our parent company, Scripps Networks, have received with Food Network Magazine,” said Jim Samples, president, HGTV. “We expect that HGTV’s collaborations with Hearst in the form of a lifestyle publication will resonate with our millions of viewers, as well as with new consumers who are passionate about their homes and the lives they live in them.”