WHITE PLAINS, N.Y.–GLM plans to introduce a new branding platform called Signature Mix Marketplace at its New York City events next spring.
The Signature Mix umbrella will include the National Stationery Show, Creative & Lifestyle Arts, and the premiere of Gift>it – Distinctive Gifts. Gift>It will feature products from among popular leading brands and emerging, young businesses that will complement the offerings at the Stationary Show and Creative & Lifestyle Arts. Such products range from decorative objects for the home and office, “kitchen chic,” specialty toys and games, to men’s gifts and gadgets, jewelry and confections.
The marketplace will run May 18-21, 2014, at New York City’s Jacob K. Javits Convention Center and will feature some 900 exhibiting companies and more than 10,000 product lines.
“Annual events provide unique opportunities that differ from their semi-annual counterparts, largely due to the scope of participants and the content of the event from beginning to end,” said Patti Stracher, show director. “What’s so exciting here is the product combination within signature mix—a first for the industry. It will provide a fresh, new experience for both the thousands of buyers that have attended NSS over the years, as well as attract a breadth of new buyers to the marketplace.”
As part of this evolution, the Stationary Show and Creative & Lifestyle Arts will shift to—and Gift>it will launch with—a 10 a.m. start time, to allow for early morning meetings, seminars and events.
“Addressing the combined business needs of retailers and manufacturers in the stationery, lifestyle gift and craft communities with broad-based buying, learning and networking opportunities is GLM’s goal in creating the signature mix marketplace,” said GLM CEO Charles McCurdy. “We expect this marketplace to stand out from other show experiences due to the unique combination of products it will represent and professionals that come together.”