GLM Debuts Branding and Positioning Initiative
Posted on August 14, 2013 by
WHITE PLAINS, N.Y.-Trade show owner and manager GLM has introduced an enhanced corporate branding and positioning initiative involving a new corporate website, a new logo and the tagline "Global Lifestyle Markets."
A GLM statement said the effort reflects "the evolution and expansion of its services, which extend beyond trade shows to include consumer events and online resources." Given the broadening of the company's offerings through acquisitions and launchings over the past 24 months, the company has categorized its products within five new sectors:
o Design & Home Lifestyle, featuring NY Now (formerly the New York International Gift Fair), the International Contemporary Furniture Fair, the National Stationery Show and Creative & Lifestyle Arts
o Sports & Active Lifestyle, featuring Surf Expo and The Boardroom
o eCommerce, featuring the IR Events Group and the 365 suite of online resources
o Product Development and Sourcing, featuring Artisan Resource, SourceNY and Surtex
o Luxury Lifestyle, featuring nine U.S. antique shows and Soiffer Haskin, GLM's private sale division
The new website is under the URL glmmarkets.com, replacing the former address at glmshows.com. The site, designed by Jason West Associates, includes the new GLM logo, a new color palette and enhanced navigation and imagery. Its content consists of a company history, core values, industry recognition, press releases, executive biographies, career opportunities and links to show-specific websites and contacts.
Charles McCurdy, GLM's chairman and CEO, said, "GLM's new branding and positioning initiative speaks to the scope of our business, vision and capabilities, and highlights the lifestyle theme of our products."