Donny Osmond to Launch Home Furnishings Brand

       

       

ATLANTA-Entertainer Donny Osmond and his wife, Debbie, are preparing to introduce their branded line of home furnishings with Clique Here, a brand-management and merchandising company, as the brand’s exclusive rights holder.

According to a statement from Clique Here, the brand, which will be called Haven, will encompass bedding, bath products, home decor items, flooring and rugs, textiles, lighting, outdoor living, kitchenware, tableware and various categories in home improvement. The products are expected to reach retail in the fourth quarter of 2013.

The Haven products will be marketed under the design statement, “Making the home a haven,” with designs combining modern looks with textured neutrals and color accents. The Clique Here statement said Osmond’s “intimacy with the consumer, combined with product personality, provides the distinction between Haven and competing brands.”