Color Marketing Firm Launches with 2013 Predictions

Doty Horn

Doty Horn

NEW YORK-Color and trend connoisseur Doty Horn has launched a new color marketing firm called ColorVoyant.

Horn, who most recently served as the director of color and design for Benjamin Moore, has developed a 2013 color forecast titled Fusion, which she previewed this month at PrintSource.

Fusion fuses together emerging trends and common threads from the worlds of art, fashion and pop culture. ColorVoyant offers four supporting themes for 2013, including what she terms “cooperative,” “modern primitive,” “mutant” and “eruption.”

“Our comfort zones are constantly shifting, and some shifts are seismic in scale,” Horn said. “Fusion references the disruption and eruption that are essential to create new ideas and perspectives.”