MARKHAM, Ontario-Caber Sure Fit has launched a new selling strategy centered around a “starter kit” package that allows retailers to sample some of the company’s product offerings in its DreamSerene line.
Describing the program, Bernard Weinstein, president and CEO of Caber Sure Fit, said, “Our new program is designed to put the customer in charge of what they want to order and what they want to sell. Our new program lets a new dealer sample the quality and innovation of our products to see which will appeal most to their customers.”
According to a Caber Sure Fit statement, the program has already resulted in new customers. The company said it has signed more than 20 new dealer accounts in the Northeast, Midwest and Northwest regions.