Blue Ridge Licenses with Kathy Ireland for Basic Bedding
Posted on October 30, 2013 by
IRWINDALE, Calif.-Blue Ridge Home Fashions has reached an agreement with kathy ireland Worldwide to create a basic-bedding collection under the ki Home brand.
The manufacturer specializes in bedding with down, feather and synthetic fills. The initial products are scheduled to be launched within three months, and the official debut of ki basic bedding is slated for the New York Home Fashions Market in March 2014.
Kathy Ireland, CEO and chief designer of kathy ireland Worldwide, termed the partnership with Blue Ridge "another accomplishment in our company's desire to serve families in the category of home products."
Noting both the ki brand's high profile and Blue Ridge's more than 20 years of manufacturing experience, Ning He, CEO of Blue Ridge, said, "We are confident that the combination of our two companies will make the ki Home basic-bedding initiative a long-lasting success."