Blog: A Tuesday of Textiles

Iman

Iman

More happenings from this week’s New York Home Fashions Market:

The Northwest Co. unveiled the BoostAR application, which provides an augmented-reality experience with the company’s merchandise. The app can be downloaded onto one’s mobile device and aims it at the product, bringing to life a visual experience involving the product … Hollander’s showroom is themed around American Renewal, which emphasizes the company’s role as a manufacturer in the United States. The company is highlighting its six U.S. manufacturing facilities, where 100 percent of its bed pillows, and the fact that more than 25 percent of the fiber it uses is also made here … C&F Enterprises is meeting retailers at its new showroom in 295 Fifth Ave. Located in room 712, the showroom is 50 percent larger than its previous space in room 1006 … Pacific Coast Feather is debuting its newest licensed collection, with the Hotel Ritz-Carlton. The luxury line consists of down comforters and down pillows, and is geared toward distribution at upscale retailers … Revman is unveiling ensembles from its newest licensee, Kevin O’Brien. The designs are a striking mix of global and contemporary. It’s Revman’s last show at 1211 Sixth Ave., as it plans to move into the Empire State Building by next market … Alok International has two new licensed brands in its lineup, Iman (for the fashion model) and Trina Turk. The Iman collection, branded Iman Home, includes bed ensembles, throws, blankets and towels. The Trina Turk line features solid and jacquard bath towels and beach towels … Louisville Bedding is featuring its bed-pillow line filled with Invista’s Dacron Platinum fiber. The fiber maintains its shape and loft for three years of use. The company said it will add mattress pads to this collection by September market. – David Gill