Besner Tapped to Head Authentic Comfort Sales and Marketing

Authentic Comfort logoWEBNEW YORK-Authentic Comfort has named former Louisville Bedding and Pacific Coast Feather executive Eric Besner to the newly created position of executive vice president of sales and marketing.

Besner has assumed responsibility over all aspects of the basic-bedding manufacturer’s sales and marketing functions. He reports to Michael Rothbard, Authentic Comfort’s president, and Chris Ann Ernst, senior vice president.

Before joining Authentic Comfort, Besner served as Louisville Bedding’s executive vice president of sales and marketing. Prior to that, he was national accounts manager for Pacific Coast Feather.