WHITE PLAINS, N.Y.-This summer’s Artisan Resource will offer an expanded schedule of seminars, beginning with preshow exhibitor webinar training and continuing with four days of on-site programs.
The show—which provides artisanal producers with the opportunity to meet importers, direct-import retailers, wholesalers and designers—will run from Aug. 16-19 at Pier 94 of New York City’s Passenger Ship Terminal. The free orientation webinar, titled “Ready, Set, Go: Prepare for a Successful Artisan Resource Experience,” will be presented on July 16 and July 23, and cover topics such as U.S. buyer expectations, booth etiquette, display tips, negotiating terms, export pricing terms, distribution logistics, developing long-term relationships and basic post-show followups.
Two in-show sessions—”Handmade Futures: 2015 Design and Color Trends in Global Handmade Products” and “From Your Hands to Their Homes: The Distribution and Pricing of Artisan Product for the U.S. Market”—will deal with design and color trends in the global handmade markets and global distribution issues and opportunities. On each day of the show, free “Importing 101: Everything You Always Wanted to Know About Importing but Were Afraid to Ask!” seminars will be offered from 9-10:30 a.m.
Artisan Resource has also added two new sessions addressing designer-artisan partnerships and marketing culture-based artisan stories. These seminars are “Perfect Partners: Designer/Artisan Duos Open Markets When They Work Together,” scheduled for Aug. 17 from 1-2 p.m., and “Vision, Value and Veracity: Telling Handmade Stories in the Age of Transparency” on Aug. 18 from 1-2 p.m.
Details and registration for the seminars are available online at artisanresourceny.com.