Alok Assumes Control Over Next Creations

AlokDALLAS-Alok International has taken full management control of Next Creations, including the company’s branded business, its license with Charisma, and the Raymond Waites Design brand in all applicable categories.

Michael Vidra is continuing as president of Next Creations and reports to Arun Agarwal, Alok’s CEO. Agarwal is taking on the additional responsibility of CEO of Next Creations and is joining the company’s board. Alok had invested in Next Creations in 2010 with the objective of strengthening its U.S. operations and design capabilities, according to an Alok statement.

The two companies will be located in Alok’s new showroom at 105 Madison Ave. in New York City, for the upcoming New York Home Fashions Market. The showroom is scheduled to formally open on March 23, the first day of the market week. Along with Next Creations products, the showroom will feature Alok’s collections under its licenses with Kathy Ireland, Trina Turk and Iman, among its other brands.