Alok Aligns with Designer Turk in License Deal

Trina Turk

Trina Turk

DALLAS-Alok International’s Alok Brands has formed a partnership with designer Trina Turk for a licensed collection of bath and beach towels.

The line, which will be branded under Turk’s name, will debut at next week’s New York Home Fashions Market. It will include solid-color, sculptured and yarn-dyes bath towels, and beach towels that will feature prints and jacquards that will tie in with the designer’s swimwear line.

The bath collection will retail for up to $23, and the beach towels will retail for up to $60. Both collections will make their first appearance on retail shelves in spring 2014, with better department and specialty stores being the target.

Turk’s designs are noted for their use of colors and signature prints, according to a statement from Alok. “We feel Trina Turk will push the category to new limits in fashion and trends,” said Arun Agarwaal, Alok’s CEO.