Tag Archives: YouTube

Kaz to Debut Campaign for Pur Water Filtration

Pur

SOUTHBOROUGH, Mass.-The Kaz division of Helen of Troy is rolling out a new creative marketing campaign for its Pur brand of water filtration products, the first new campaign for the brand since 2008. A Kaz statement said the new initiative intends to elevate water filtration in a fun and lighthearted way. It features an eccentricMore »

Protect-A-Bed Debuts REM-Fit Life YouTube Channel

Protect-A-Bed_REM-Fit Life

CHICAGO-Protect-A-Bed has unveiled a new video channel, called REM-Fit Life, on YouTube. The new channel features health and fitness tips from Kevin Houston, a Chicago-based CrossFit coach and personal trainer. It is designed to support Protect-A-Bed’s new bedding system, REM-Fit, which stands for “Rest, Energize, Motivate” and which is geared toward active individuals. A companyMore »

Target to Run YouTube Series on Dorm Decorating

Todrick Hall

MINNEAPOLIS-Target is aligning with four YouTube performers and Veronica Valencia, founder of Design Hunter L.A., to produce a YouTube video series that will provide tips for college students on designing their dorm or off-campus living spaces. YouTube stars Todrick Hall, Mikey bolts, Tiffany Garcia and Ann Le will each host the four-episode series, titled “BestMore »

Kohl’s Keys on “Yes” in New Campaign

Kohls YES

MENOMONEE FALLS, Wis.-Kohl’s has debuted a new branding campaign centering on the word “Yes”—“a philosophy that has been part of the company’s DNA for decades,” according to a Kohl’s statement. The campaign includes television commercials which began running yesterday. It also encompasses in-store materials and visuals on the company’s website (kohls.com) and throughout all broadcast,More »

New Multi-Platform Ad Campaign for Lenox

Lenox Video Andrea Correale

BRISTOL, Pa.-Lenox has launched a multi-platform advertising campaign that centers on entertaining at home with personal style. Positioned as “Where Entertaining is @,” the campaign, through print and digital vehicles, intends to promote Lenox as a one-stop shopping and gift resource for consumers. It includes how-to videos, expert tips, recipes and “unique product suggestions gearedMore »

Sauder Launches New Brand Image at High Point

Sauder Logo

ARCHBOLD, Ohio–Sauder Woodworking said it is refocusing its business to serve a new generation of consumers, starting tomorrow at High Point Market with modern pieces, a new, contemporary logo, colorful and stylish packaging, and redesigned digital platforms targeting younger consumers. This year, Sauder will launch a new mobile-optimized website, allowing customers to research products fromMore »

Surya Reaches Social Media Milestone with 100,000 Facebook “Likes”

SuryaFacebook100K

CALHOUN, Ga.–Surya has surpassed 100,000 “likes” on its Facebook page, where it shares the latest home decor trends and Surya’s latest product offerings with interior designers, design enthusiasts and consumers. Surya has been an active participant in multiple social media platforms, including Facebook, Pinterest, Houzz, YouTube, Twitter, Instagram and LinkedIn, and regularly updates its socialMore »