PBteen to Launch DIY Series with YouTube Star
Posted on July 9, 2015 by
SAN FRANCISCO-PBteen is partnering with AwesomenessTV, a multiplatform media company that focuses on Generation Z, to produce a do-it-yourself video title “Revved Up Rooms.” The six-episode series features YouTube star Meg DeAngelis and is PBteen’s first video series featuring a vlogger.
DeAngelis will offer a new DIY project for each episode, showcased within a set styled by PBteen. The series features new PBteen furniture, bedding, rugs, lighting, decorative accessories, wall decor and storage solutions. The first episode debuts on July 15 at 5 p.m. PST.
“Our initial attraction to AwesomenessTV stems from its impressive reach and influence on the global teen audience,” said Felix Carbullido, chief marketing officer for PBteen parent Williams-Sonoma Inc. “After meeting Meg DeAngelis, we were impressed by her relatable personality and are delighted she’s agreed to showcase our teen home furnishings in ‘Revved Up Rooms.’ We can’t wait to share this new content with our existing PBteen customers, as well as engage with additional teens worldwide.”