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Vipp Returns to New York

The Danish housewares company has opened a TriBeCa showroom
Posted on October 28, 2015 by Andrea Lillo

VippTribecaKitchenVipp’s new TriBeCa showroom
NEW YORK-Vipp, the Danish company that started with trash bins and now offers a range of kitchen and home products, has opened up a showroom in New York in the TriBeCa neighborhood.

Housed in a former sausage factory, the 2,000-square-foot space showcases the brand’s new kitchen and bath lines in a loft apartment concept.

“It’s constructed like a real apartment and hopefully this helps with imagining how it must be like living surrounded by Vipp products,” said Frank Christensen Egelund, vice president. “When you see the products in their natural setting, they come alive.”

“The Vipp kitchen concept is developed as a finished tool based on everything we’ve learned about metalwork in over 75 years,” said Sofie Christensen Egelund, granddaughter of the founder, Holger Nielsen, and Christensen Egelund’s wife.

The company was founded in 1939 by Nielsen after his wife asked him to make a trash bin for her hair salon. It previously had another showroom in TriBeCa.