Villeroy & Boch, KitchenAid Team for Summer Charity Event
Posted on June 30, 2011 by
NEW YORK-Villeroy & Boch will participate in next month's 1,000 Cooks for the Cure charity campaign by donating a special, limited-edition "Pass the Plate" serving platter to each host of any party that raises more then $50 for the contest.
The 1,000 Cooks for the Cure nationwide event is part of Cook for the Cure, a decade-long partnership between Komen and KitchenAid that has raised more than $8 million for the cause through the sale of pink cooking products, celebrity chef auctions and grass-roots initiatives. The goal of 1,000 Cooks for the Cure initiative is to enlist 1,000 cooks to host gatherings (dinner parties, barbecues, office parties, dessert sampling events or any kind of get-togethers) in their homes July 15- 24. Instead of wine, flowers or some other token of appreciation, hosts ask guests to bring a donation in any amount for Komen for the Cure. The funds can be designated for either the organization's national efforts or local breast cancer initiatives.
The host of any party registered at CookfortheCure.com that raises more than $50 will receive the Villeroy & Boch "Pass the Plate" serving platter, valued at $24.95, as a thank you by mail upon receipt of their contributions. With each plate individually numbered, hosts are encouraged to "re-gift" the platter again and again so each new party host can register the number online at CookfortheCure.com. With each registration, KitchenAid will make a $5 donation to the Susan G. Komen charity.