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Vietri Restructures

Posted on February 19, 2014 by HFN Staff

VietriHILLSBOROUGH, N.C.-Vietri has made a number of internal staffing changes that it says will make the company stronger and more efficient.

Holli Draughn has been promoted to vice president of sales, a new position that will allow the sales team to have more focused strategic planning. An employee of Vietri since 2008, Draughn began as a sales coordinator. She most recently served as national sales manager, and will now spearhead Vietri's sales industry. Now a member of the senior management team, Draughn reports to CEO Susan Gravely.

With the shift in Draughn's role, Anne Campbell Robbins has moved into the position of national sales manager. Robbins, who reports to Draughn, has been a Vietri sales representative since 2007 and involved in the retail business for more than a decade.

Working hand in hand with the sales team is new product development manager, Joan Bolick. In this new position, Bolick, who reports to Gravely, brings luxury experience to the group, drawing from previous positions with companies such as Bond No. 9 and Fab.com.

Mark Gabriel has been promoted to chief financial officer. Previously Vietri's controller, Gabriel will oversee the accounting department and is involved with economic strategy and forecasting. Gabriel, who succeeds Julia Taurus, who left the company, reports to Gravely.

In the marketing department, Lisa Boyles has been named vice president of marketing, a new position. Boyles brings to the position more than 10 years of experience in sales, marketing, and brand development. Since joining the Vietri team in 2005, Boyles has served many roles, including national sales manager, director of sales and director of sales and marketing. Her main focus will be on the future of the company and the best and most effective way to expand the brand globally. She reports to Gravely. Under Boyles' supervision, Ellen Thompson has been promoted to public relations manager. Thompson, who joined Vietri in 2009 as the marketing and public relations coordinator, will strategically position Vietri in the market.

Finally, Lee Gravely Frankstone has been named vice president of strategy and technology, where he leads the executive team and has responsibility for strategic planning, business development, and information technology. Frankstone was a logistics engineer in the perfume industry before joining the Vietri team in 2008. He reports to Gravely.