Lekue Forms United States Subsidiary
Posted on September 6, 2011 by
NEW CASTLE, Del.-Lekue, a Spanish manufacturer of kitchen products that targets healthy, low-fat cooking, has formed a United States subsidiary, Lekue USA, which is based here.
"We are thrilled to debut a United States subsidiary to offer our culinary products in a comprehensive way to American families and to support American retailers," said Xavier Costa, director of Lekue (pronounced lay-kway). "The USA collection is designed to be fun and adventurous, to help families celebrate life's greatest moments, such as a three year old's birthday party, a preschooler's first attempt at making cookies and a kindergartener's first day of school."
Lekue products are made in Spain of platinum silicone, which is also used for such products as baby bottle nipples and medical tubing. The company said that this type of silicone is more elastic and stronger, much smoother and lasts longer, and the company holds the worldwide patent for it. The collection of more than 40 products includes the new Food Steamer Case for use in both traditional and microwave ovens, which allows foods to steam in their own juices without the addition of fats. Other products include the Baguette Buddy, Sandwich Buddy, molds for baking and building cakes, and cooking tools.
"We are extremely happy to announce the formation and start-up of Lekue USA for the fall selling season," said Alan Senior, general manager of the Lekue USA subsidiary. "Over the past five years, Lekue has focused on developing an innovative range of children's silicone culinary products that are easy and fun to use. Their themes of healthy eating and cooking resonate with parents and children, as there is a much greater desire to cook and eat healthy foods."