Tag Archives: Twitter

Kaz to Debut Campaign for Pur Water Filtration

Pur

SOUTHBOROUGH, Mass.-The Kaz division of Helen of Troy is rolling out a new creative marketing campaign for its Pur brand of water filtration products, the first new campaign for the brand since 2008. A Kaz statement said the new initiative intends to elevate water filtration in a fun and lighthearted way. It features an eccentricMore »

NY Now Gets Underway

NY Now

NEW YORK–NY Now, which promises 100,000 products in more than 400 product categories, begins here today and will run through Wednesday, Aug. 20. The show takes place at the Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94. Highlights of this summer edition include the debut of the Maker Project, featuring exhibits andMore »

Dallas Market Center Well “Liked”

Dallas Market Center Facebook

DALLAS–Dallas Market Center said this week it surpassed 20,000 “Likes” on its Facebook page. The Facebook page serves as a resource for buyers, exhibitors and fans covering a range of industries including home, gift, gourmet, fashion and much more. The platform provides opportunities to share trends, showcase product offerings, facilitate the exchange of ideas andMore »

IHA Shoots For the Stars

Duke_Ratliff

Did anyone watch the Cosmos television show? The recently concluded Fox series, an updated version of the old Carl Sagan program, took viewers on trips to new, unexplored  worlds. The International Housewares Association last month unveiled a plan to boldly go where no home furnishings trade association has gone before—to the world of consumers. BestMore »

The Paula Deen Network to Launch This Fall

Paula Deen

SAVANNAH, Ga.–Paula Deen Ventures has announced the Paula Deen Network, an interactive, paid, subscription-based online offering, with an expected September launch. Viewers will be able to engage and access content any time they want on their computers, smartphones and tablets. Programs will feature both short- and long-form content and shows will have themes for everyMore »

IHA to Target Consumers

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ROSEMONT, Ill.–The International Housewares Association plans to unveil a consumer brand, along with a new website, to help facilitate interest in the category and ultimately spark sales for its members. IHA executives told HFN that the brand name and website will be announced next month. The website is expected to be up and running byMore »

Kohl’s Keys on “Yes” in New Campaign

Kohls YES

MENOMONEE FALLS, Wis.-Kohl’s has debuted a new branding campaign centering on the word “Yes”—“a philosophy that has been part of the company’s DNA for decades,” according to a Kohl’s statement. The campaign includes television commercials which began running yesterday. It also encompasses in-store materials and visuals on the company’s website (kohls.com) and throughout all broadcast,More »

Housewares Show to Keep Attendees Informed Through Social Media

International Home + Housewares Show 2014

ROSEMONT, Ill.-The International Housewares Association is expanding its array of social-media access to keep attendees of the International Home + Housewares Show informed on events at the show. IHA will be sending out Twitter feeds and Facebook postings during the show, along with providing access to the association’s show blog, providing information on events, theMore »